I work with individuals and groups looking to live a life of purpose and grow into their full potential.
I practice Transformative Coaching and I am the Founder of Repurpose Your Purpose, a program to help people change careers by using what they already know to do something new.
If you are looking to awaken to your own innate wellbeing and to create a life you love, you are in the right place.
I grew up in a small town in Italy – I lost track of how many times I was told I was too independent for a woman, or that I had to pretend to be less smart, so I wouldn’t make others uncomfortable. I wish I could say these comments did not affect me, but of course they did. I both determined to not let them stop me and felt extremely hurt inside, feeling I had to choose between being myself or being loved. I spent decades trying to “fix myself” or feeling there was something wrong with a world I did not really fit in. This is how I first discovered coaching as a client; and it might be how you too ended up here. To fix what is wrong with you.
I am afraid if you are looking to be “fixed,” you will get no help here. I could never fix myself because there was nothing to be fixed. Once I awoke to my own Self, to that place inside of me that is already part of everything, life transformed.
This is what I dedicated my life to: supporting others in awakening to their own innate wellbeing. Once you see yourself as you truly are, the rest flows.
My Career Journey
I was one of those kids who knew what she wanted: I wanted to tell stories visually. I studied film and photography in college, and loved the dark room, creating something from nothing, delving into the intricacies of non-verbal communication.
- My fine art photography won awards
- I made an award-winning documentary film about student debt that was broadcast on PBS and shown at colleges all over the country. It was mentioned in over 200 publications and it helped change the national conversation about student loans. It was truly groundbreaking and it’s unfortunately still relevant.
- I worked as a wedding photographer for many years, starting as the assistant of one of the most sought-after professionals in the field. I worked on over 100 weddings, from photographing a friend’s small intimate ceremony in their living room, to working on a 20-hour long million-dollar wedding celebration.
- While building my business I taught Italian and discovered I had a knack for teaching. And loved it. I also trained students on how to prevent bullying in their schools. That work continues to have a profound impact on me, deepening my own approach to compassion, and facilitating group transformation.
There is only one word worse than “business” in art school – marketing. As a photographer I had to find clients – or I wouldn’t eat. This was a powerful incentive to overcome my internal resistance to marketing. As I learned marketing strategy and applied it, I discovered I really enjoyed it. And I started to think of doing it full time.
Then I felt stuck – is it even possible to change careers? Do I need to go back to school? Am I crazy to make a change after spending all my life wanting to be an artist?
Repurpose Your Purpose
Formal education does not teach us how to transition to a new career, nor how to navigate today’s changing professional landscape. Formal education is also mostly lacking when it comes to emotional and spiritual wellbeing. As I started to research how to change careers, I basically found only advice that could broadly be categorized in two buckets: “manifest your way to wealth and happiness” or “you need an MBA, money, connection, a supportive family, 10 years of experience, and a spotless record of making good decisions in order to succeed.” Ugh.
Since an early age I have been fascinated by change: how do people choose to lead the lives they live instead of others? Why do some people break out of old patterns and unhealthy families, while others end up perpetuating hurt and abuse? How can we develop a better understanding of what truly matters…and surrender to it?
These and other questions took me onto a path of deep learning: no matter where I was or how much money I had, I always pursued books, people and opportunities to go deeper. Not just intellectual or information-based knowledge, but true transformational and experiential learning. Within a few months of implementing my own approach to changing careers, I found a job at a tech company, where I built a marketing team and achieved record results. I grew my income exponentially in just a couple of years, and my career grew fast – I made it all the way to Marketing Director in record time.
But it was only when I awoke from my own illusion of being flawed, needing to struggle, and feeling separate, that I found my Path.
Now I work full time as a Transformative Coach.
Thanks to my many years of teaching, facilitating workshops and trainings, working in marketing and branding, and studying philosophy, psychology and spirituality, I also developed a unique program for career changers to figure out how to use what they already know to do something new. I called it Repurpose Your Purpose.
These days I live a life anchored in what I value most: living a purposeful life, being surrounded by kind people, and running my business. I work with individuals from all over the world who want to create a life they love, teach a group program to change careers 2-3 times per year, and often organize events and workshops (all now online). Since 2017, thousands of people have attended my events, and I also contributed my expertise to a number of online publications, including Glassdoor Blog, CNBC Make It, Bustle, and more.
If you are looking for individual coaching, whether to change careers, or to play a bigger game, (re)connect with your purpose, deepen your awareness and/or achieve your goals, explore working together.
If you want to change careers, but are not sure what you’d like to do next, learn more about Repurpose Your Purpose‘s unique Group Program.
And if you run a group or organizations, or if you are a facilitator looking to learn more about creating events and meetings that foster authentic connection, presence, and shared purpose, get in touch to explore how we can work together.