I offer deep, transformational guidance and support for career changers using a unique approach I have developed and implemented over the years. It consists of deep inner transformation and powerful action.
I grew up in a small town in Italy – I lost track of how many times I was told I was too independent for a woman, or that I had to pretend to be less smart, so I wouldn’t make others uncomfortable. I wish I could say these comments did not affect me, but of course they did. I both determined to not let them stop me and felt extremely hurt inside, feeling I had to choose between living at my full potential or being loved. Underneath it all, though, there was this powerful call… and I sensed from a young age that I was meant to answer it.
The experience taught me something crucial to my work: our mind and the interactions we have with others are the most powerful forces in our lives. I could choose to make myself small to please others and fit in, or I could answer the call. Thankfully, I opted for the latter.
This experience also taught me to have deep respect for the struggles we all go through. Whether it’s lack of confidence or external resources, whether it’s chronic disease or a sudden accident, people every day cope with obstacles. I used to assume everyone else had more money, more luck, more advantages (yup! full victim mode!), until I realized comparisons of every kind are a trap. We live at the intersection of our inside and outside world – work on one and the other shifts. Pretend only one exists, and you severely limit what is possible for you.
My Career Journey
I was one of those kids who knew what she wanted: I wanted to tell stories visually. I studied film and photography in college, and loved the dark room, creating something from nothing, delving into the intricacies of non-verbal communication.
- My fine art photography won awards
- I made an award-winning documentary film about student debt that was broadcast on PBS and shown at colleges all over the country. It was mentioned in over 200 publications and it helped change the national conversation about student loans. It was truly groundbreaking and it’s unfortunately still relevant.
- I worked as a wedding photographer for many years, starting as the assistant of one of the most sought-after professionals in the field. I worked on over 100 weddings, from photographing a friend’s small intimate ceremony in their living room, to working on a 20-hour long million-dollar wedding celebration.
- While building my business I taught Italian and discovered I had a knack for teaching. And loved it. I also trained – and to this day continue to train – students on how to prevent bullying in their schools. This work continues to have a profound impact on me, deepening my own approach to compassion, standing up against injustice and transformation.
There is only one word worse than “business” in art school – marketing. As a photographer I had to find clients – or I wouldn’t eat. This was a powerful incentive to overcome my internal resistance to marketing. As I learned marketing strategy and applied it, I discovered I really enjoyed it. And I started to think of doing it full time.
Then I felt stuck – is it even possible to change careers? Do I need to go back to school? Am I crazy to make a change after spending all my life wanting to be an artist?
Repurpose Your Purpose
Formal education does not teach us how to transition to a new career, nor how to navigate today’s changing professional landscape. Formal education is also mostly lacking when it comes to emotional and spiritual wellbeing. As I started to research how to change careers, I basically found only advice that could broadly be categorized in two buckets: “manifest your way to wealth and happiness” or “you need an MBA, money, connection, a supportive family, 10 years of experience, and a spotless record of making good decisions in order to succeed.” Ugh.
Since an early age I have been fascinated by change: how do people choose to lead the lives they live instead of others? Why do some people break out of old patterns and unhealthy families, while others end up perpetuating hurt and abuse? How can we develop a better understanding of what truly matters…and surrender to it?
These and other questions took me onto a path of deep learning: no matter where I was or how much money I had, I always pursued books, people and opportunities to go deeper. Not just intellectual or information-based knowledge, but true transformational and experiential learning. Within a few months of implementing my own approach to changing careers, I found a job at a tech company, where I built a marketing team and achieved record results. I grew my income exponentially in just a couple of years, and my career grew fast – I made it all the way to Marketing Director in record time.
Now, thanks to my many years of teaching, facilitating workshops and trainings, working in marketing and branding, and studying philosophy, psychology and spirituality, I developed a unique and effective program to figure out how to use what you already know to do something new. I called it Repurpose Your Purpose.
These days I live a life anchored in what I value most: living a purposeful life, being surrounded by kind people, and running my business. I work with individuals through my one-on-one coaching program, teach a group program to change careers 2-3 times per year, and often organize panel discussion events and share my story and mission (all now online). Since 2017, I have taught workshops, spoken in front of thousands of people, organized many events and panel discussions in Los Angeles, and coached individuals and groups from all over the world on career change. I also contributed my expertise to a number of online publications, including Glassdoor Blog, CNBC Make It, Bustle, and more.
If you are the leader of a team or organization, or if you are growing your business, Aurora works with a select number of individuals and organizations that are ready to deepen their values, grow their business and live their Purpose.
Request a time to explore working together here.