I've had the pleasure to support Octavia Goredema in her career change. Octavia transitioned from a successful corporate job to providing one-to-one career advancement coaching to corporations and professionals across the United States.
Psst: you can read more stories of real career change from Repurposers here and here and here.
2022 update: Octavia's book - PREP, PUSH, PIVOT - is available in bookstores and online!

What did you do before our work together to change careers and what did it feel like?
Prior to becoming a career coach, I worked in public relations and entertainment marketing for 18 years. My career journey had taken me from London and Los Angeles, and I worked with incredible people on amazing campaigns.
Had you been thinking for a while about changing careers? What prompted you to reach out and get support through coaching?
I’ve always been passionate about helping others achieve their potential. It gradually dawned on me, that I could fuse my professional experience with my motivation to help under-represented professionals accelerate their careers. I was immediately inspired to work with you after hearing you speak on a Ladies Get Paid panel. I loved your energy and knew I wanted to work with you on my goals.
What was it like working together? Did anything about the experience surprise you?
It was, and still is, amazing! It’s a truly powerful experience when you collaborate with someone on your goals. I’m forever thankful that I’ve had the opportunity to work with you.
What was your favorite part of our coaching work together?
Figuring out the next steps for your career journey is hard because we don’t have a playbook. Navigating your career is an intensely personal journey we usually work through on our own. Having someone who’s invested in your success is a gamechanger. It makes everything you want to achieve feel much more attainable.
What shifted for you throughout the process? What action(s) were you able to take during our work together compared to before?
Almost immediately, I started generating lots of momentum and this has continued to this day.
What do you do now and how does it feel?
Now, I provide one-to-one career coaching services to companies and individuals based across the United States. I love everything about it. I also write career columns for companies and I’m working on my first book.
What would you say to someone who might be on the fence about working with Repurpose Your Purpose to change careers?
I refer friends to Repurpose Your Purpose all the time. You are extremely fortunate if you can work with Aurora.
Octavia Goredema is an award-winning career coach and writer, based in Los Angeles. Through her work at Twenty Ten Agency, Octavia provides one-to-one career advancement coaching to corporations and professionals across the United States.
Octavia is a career columnist for national media outlets and the founder of Twenty Ten Talent, a digital platform designed to help black women accelerate their careers. Octavia is currently writing her first book which will help women accelerate their earning potential.
Originally from Britain, Octavia was appointed a Member of the Order of the British Empire by The Queen. She received one of the UK’s highest civic honors in recognition of her work to champion diversity. Octavia is a Fellow of the Royal Society of Arts and leads their Gender Equity Network in the United States.
Leave a Reply